The expected customer super bowl ads that suggest sex may or may not match the real one. According to Edmonds most car buyers want an experience similar to shopping at Best Buy or Walmart where customer services counts, the "buying process holds few surprises," and they expect the brand to be an indicator of how they will be treated at the dealership. Audiences expect ads to entertain as well as inform them about the customer experience.

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The problem is that most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling. Does sex sell? That calls into question the brand's credibility.

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From Our Partners. Follow us. That calls into question the brand's credibility. Donald Trump. Social Justice.

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In the advertisment, Kia invents a fanciful way that babies are made, blasting in from a baby planet in its "Space babies" ad for the Sorento crossover. In today's economy, customer experience is the new competitive differentiator; not the product. HuffPost Personal. Real Life.

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I would argue that these ads do not drive sales; rather, they create unhappy customers. Super Bowl commercials would suggest that brands think they've found the silver arrow, the magic button. The price to a brand of a mismatch is high; unhappy customers will quickly diss the brand and the product widely on social media reinforcing the brand's loss of credibility. Help us tell more of the stories that matter from voices that too often remain unheard. Shoppers make purchase decisions based on the how they think they'll be treated as customers.

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It's the perennial question that's asked each year during the Super Bowl commercial season. Special Projects. The problem is that most Super Bowl ads are quickly forgotten despite the glued eyeballs, dropped jaws and chuckling.